Commercial Engineer

Juan Ernesto Ramos Irigoyen

Commercial engineer with 10+ years leading regional and national sales teams in FMCG, beverages, ceramics, and education. Expertise in portfolio management, mass distribution, KPI-driven trade marketing, and B2B/B2C negotiation across Bolivia. Track record reversing deficits, scaling territories, and closing high-value institutional contracts.

Get in touch
  • Sucre - Chuquisaca, Bolivia
  • Español · Inglés · Portugués
Juan Ernesto Ramos Irigoyen
Juan Ernesto Ramos Irigoyen
Mejor mesa de Ventas de Bolivia
Best Sales Team in Bolivia
1er. Lugar en Ventas Expansiones y Mejor Jefe Zonal
1st Place in Sales Expansions and Best Zonal Manager
+101%
Average sales growth at Cerámica Gladymar Cochabamba
89 estudiantes
Students enrolled in first EMI Uncía campus launch

Experience

2025 — Present
Sociedad Industrial del Sur S.A. (Sureña - Molisur)
Chuquisaca, Bolivia

Sales Manager — Chuquisaca (Commercial & Operations)

Regional commercial and operations lead for Sureña/Molisur, directing the sales team to hit volume and profitability targets.

  • Lead and coordinate the sales team to ensure strict compliance with volume and profitability goals.
  • Manage the full wholesale and distributor client portfolio; monitor commercial KPIs to adjust territorial expansion and brand positioning tactics.
  • Supervise supply chain operations, coordinating inland freight and ensuring efficient mass-distribution flow.
SalesOperationsKPIsLogisticsMass Distribution
2024 — 2025
Escuela Militar de Ingeniería (EMI)
Uncía, Bolivia

Career Advisor — Uncía (Educational Commercial Management)

Commercial lead for the opening of EMI's new Uncía campus, combining B2C acquisition strategy with academic operations coordination.

  • Designed and executed enrollment campaigns for the new campus, integrating promotion channels and institutional alliances in southern Bolivia.
  • Managed the conversion funnel, prospect follow-up, and closing tactics, enrolling 89 students in the first management cycle.
  • Coordinated planning, faculty allocation, and academic administrative processes.
B2CMarketingEnrollmentOperations
2023 — 2023
Agrov SRL (frut-all)
Bolivia

Regional Sales Manager

Led regional sales for Frutall SFRU and Superfrut brands, expanding wholesale and retail channels with trade marketing and logistics control.

  • Expanded wholesale and retail distribution, implementing point-of-sale visibility strategies for Frutall SFRU and Superfrut.
  • Monitored key indicators such as effective coverage and sales volume per distributor to ensure route profitability.
  • Supervised administrative processes, inventory control systems, and fleet and route optimization for mass distribution.
Trade MarketingKPIsLogisticsInventory
2022 — 2023
Nur SRL (Burguesa)
Sacaba, Bolivia

Sales Supervisor

Executed route-to-market plans for Burguesa beer in Sacaba, driving market share, event marketing, and zone-level mass distribution.

  • Ran commercial plans focused on market share growth, ensuring presence and rotation at strategic points of sale in Sacaba.
  • Negotiated brand positioning at mass events (e.g., FexpoSacaba), capturing new clients and strengthening the active portfolio.
  • Supervised zone-level mass distribution, freight control, and continuous market supply.
Route-to-MarketEventsDistributionFMCG
2020 — 2020
Ministerio de Gobierno — Dirección General de Migración
Cochabamba, Bolivia

District Migration Registration Officer — Cochabamba

Managed high-precision operational and administrative processes for district migration registration.

  • Controlled documentation and database administration with strict regulatory compliance.
  • Ensured efficiency in sensitive administrative processes.
AdministrationComplianceOperations
2019 — 2020
Milcar S.R.L.
Bolivia

National Sales Manager

Directed national B2B strategy, key account management, and commercial team leadership across multiple regions.

  • Led complex B2B negotiations and institutional portfolio management nationally, closing 8 recurring high-value annual contracts.
  • Analyzed margins, structured pricing, and led national commercial strategy, increasing overall profitability by 15% through value-selling tactics.
  • Coordinated and supervised commercial teams distributed across multiple regions of the country.
B2BKAMPricingNational Leadership
2017 — 2019
Industrias Venado S.A.
Bolivia

B2B Sales Supervisor

Developed consultative B2B sales in the HORECA channel (bakeries and catering) with retention and competitive displacement strategies.

  • Built and managed a specialized B2B portfolio in the gastronomy sector, advising clients on portfolio adoption.
  • Designed incentive and retention plans that kept 90% of key accounts and displaced 25% of competitor share.
B2BHORECAConsultative SalesRetention
2015 — 2017
Cerámica Gladymar S.A.
Cochabamba, Bolivia

Showroom & Projects Sales Manager — Cochabamba

Led the Cochabamba branch with a 9-person multidisciplinary team, reversing a five-month deficit and driving large construction projects.

  • Managed branch administration and HR for sellers, administrators, and warehouse staff, including shift control and workplace climate.
  • Reversed five months of deficit, sustaining an average +101% sales growth through award of major projects (Tamborada Sports Complex, hospitals).
  • Supervised supply chain, rigorous inventory control, and warehouse management for large-scale construction material replenishment.
B2BProjectsHRLogisticsConstruction
2013 — 2015
Cervecería Boliviana Nacional S.A. (CBN)
Chuquisaca, Bolivia

Regional Sales Manager — Chuquisaca

Coordinated regional commercial strategy for Pepsi and premium beers, winning national brand positioning recognition.

  • Achieved +52% Pepsi sales (restructuring across 15 distributors) and +35% in premium beers; earned the national Best Brand Positioning award.
  • Led mass distribution logistics, inland freight strategy, high-turnover inventory control, and HR for the operational team.
FMCGDistributionPepsiPremium BeerRegional Leadership

Selected work

EMI Uncía Campus Launch

2024
89 students enrolled in the first intake cycle

Commercial and operational launch of EMI's new Uncía campus: enrollment campaigns, institutional alliances in southern Bolivia, and full conversion-funnel management from prospect to matriculation.

B2CEducationEnrollmentMarketing

Milcar National Institutional Contracts

2019
8 recurring high-value annual contracts; +15% profitability

National B2B program closing institutional contracts and restructuring pricing and margin strategy to increase overall profitability by 15%.

B2BKAMPricingInstitutional Sales

Gladymar Major Construction Projects

2016
+101% average sales growth after reversing a 5-month deficit

Turnaround of the Cochabamba showroom through large-project wins including Tamborada Sports Complex and hospital builds, with integrated logistics and inventory control.

ConstructionB2BLogisticsTurnaround

CBN Chuquisaca Regional Restructuring

2014
+52% Pepsi and +35% premium beers; national brand award

Regional commercial restructure across 15 distributors, scaling Pepsi and premium beer sales and earning CBN's national Best Brand Positioning recognition.

FMCGDistributionTrade MarketingRegional Strategy

Capabilities

Commercial & Operations

Portfolio managementMass distributionKPI trackingSupply chain managementResults orientation

Sales & Marketing

B2B negotiationB2C negotiationTrade marketingRegional commercial strategyRoute-to-market

Leadership & Strategy

Team leadership (+10 people)Conflict resolutionAdaptabilityResilience

Tools & Languages

Microsoft Office (Advanced)Power BI (Functional)Español (Native)Portugués (Advanced)Inglés (Intermediate)

Education

  • Escuela Militar de Ingeniería (EMI) — Commercial Engineering
  • Escuela Militar de Ingeniería (EMI) — Diploma in Competency-Based Higher Education

Certifications

  • Diplomado en E.S. por competencias — Escuela Militar de Ingeniería (EMI)

Get in touch

ing.jeramosi@gmail.com +591 60449080
↓ Download CV