Juan Ernesto Ramos Irigoyen

Regional commercial and operations lead for Sureña/Molisur, directing the sales team to hit volume and profitability targets.

• Lead and coordinate the sales team to ensure strict compliance with volume and profitability goals.
• Manage the full wholesale and distributor client portfolio; monitor commercial KPIs to adjust territorial expansion and brand positioning tactics.
• Supervise supply chain operations, coordinating inland freight and ensuring efficient mass-distribution flow.

Commercial lead for the opening of EMI's new Uncía campus, combining B2C acquisition strategy with academic operations coordination.

• Designed and executed enrollment campaigns for the new campus, integrating promotion channels and institutional alliances in southern Bolivia.
• Managed the conversion funnel, prospect follow-up, and closing tactics, enrolling 89 students in the first management cycle.
• Coordinated planning, faculty allocation, and academic administrative processes.

Led regional sales for Frutall SFRU and Superfrut brands, expanding wholesale and retail channels with trade marketing and logistics control.

• Expanded wholesale and retail distribution, implementing point-of-sale visibility strategies for Frutall SFRU and Superfrut.
• Monitored key indicators such as effective coverage and sales volume per distributor to ensure route profitability.
• Supervised administrative processes, inventory control systems, and fleet and route optimization for mass distribution.

Executed route-to-market plans for Burguesa beer in Sacaba, driving market share, event marketing, and zone-level mass distribution.

• Ran commercial plans focused on market share growth, ensuring presence and rotation at strategic points of sale in Sacaba.
• Negotiated brand positioning at mass events (e.g., FexpoSacaba), capturing new clients and strengthening the active portfolio.
• Supervised zone-level mass distribution, freight control, and continuous market supply.

Managed high-precision operational and administrative processes for district migration registration.

• Controlled documentation and database administration with strict regulatory compliance.
• Ensured efficiency in sensitive administrative processes.

Directed national B2B strategy, key account management, and commercial team leadership across multiple regions.

• Led complex B2B negotiations and institutional portfolio management nationally, closing 8 recurring high-value annual contracts.
• Analyzed margins, structured pricing, and led national commercial strategy, increasing overall profitability by 15% through value-selling tactics.
• Coordinated and supervised commercial teams distributed across multiple regions of the country.

Developed consultative B2B sales in the HORECA channel (bakeries and catering) with retention and competitive displacement strategies.

• Built and managed a specialized B2B portfolio in the gastronomy sector, advising clients on portfolio adoption.
• Designed incentive and retention plans that kept 90% of key accounts and displaced 25% of competitor share.

Led the Cochabamba branch with a 9-person multidisciplinary team, reversing a five-month deficit and driving large construction projects.

• Managed branch administration and HR for sellers, administrators, and warehouse staff, including shift control and workplace climate.
• Reversed five months of deficit, sustaining an average +101% sales growth through award of major projects (Tamborada Sports Complex, hospitals).
• Supervised supply chain, rigorous inventory control, and warehouse management for large-scale construction material replenishment.

Coordinated regional commercial strategy for Pepsi and premium beers, winning national brand positioning recognition.

• Achieved +52% Pepsi sales (restructuring across 15 distributors) and +35% in premium beers; earned the national Best Brand Positioning award.
• Led mass distribution logistics, inland freight strategy, high-turnover inventory control, and HR for the operational team.

Commercial and operational launch of EMI's new Uncía campus: enrollment campaigns, institutional alliances in southern Bolivia, and full conversion-funnel management from prospect to matriculation.

National B2B program closing institutional contracts and restructuring pricing and margin strategy to increase overall profitability by 15%.

Turnaround of the Cochabamba showroom through large-project wins including Tamborada Sports Complex and hospital builds, with integrated logistics and inventory control.

Regional commercial restructure across 15 distributors, scaling Pepsi and premium beer sales and earning CBN's national Best Brand Positioning recognition.